About
Main bio
I've always been drawn to the "why" behind a message: who it's for, what they need to hear, and how to say it so it actually lands. That curiosity led me to a degree in Strategic Communication, where I graduated summa cum laude, and now to a master's in Human-Centered Design, where I'm learning to put people at the center of everything I create.
Along the way, I've grown a Young Life Instagram's engagement by more than 100%, doubled The Duffle Bag Project's following, developed media tactics for a national AT&T campaign, and helped Louver Shop locations earn the #1 spot in local search.
Outside of work, you'll find me enjoying slow mornings with coffee, getting lost in a good book, baking something sweet, or exploring somewhere new. Some of my best ideas come when I'm away from a screen.
Today, I'm a Communications Coordinator for Campus Recreation at Liberty University, where I manage department communications, coordinate 200+ annual events, and lead a team of student employees.
How I work
Audience first
Before I write a word, I want to know who I'm talking to and what they care about. The best messages feel like they were written for one person.
think first, write later.
every story needs one.
The customer is the hero
Donald Miller's StoryBrand framework changed how I think about communication. Brands aren't the hero of the story. Their customers are, and the brand's job is to guide them. Ever since I learned that, I've started every project by asking who the hero is and what they need, and the message usually follows from there.
Collaboration over solo work
From 30-person campaign teams to a four-person student staff, I've learned that the best work comes from people who trust each other and share ideas freely.
we, not me.
its in the little things.
Consistency builds trust
Brand recognition is a muscle that gets stronger every time a brand shows up the same way. Each consistent post, graphic, and message builds on the last, until people recognize the brand before they even see its name. That's why I'm intentional about the small things, from voice and visuals to timing, because every piece of content either strengthens that recognition or weakens it.
What dive into my work
Journey
National Student Advertising Competition
For a national AT&T campaign, I partnered with strategy, creative, and insights teams to turn audience research into media tactics that reached Gen Z where they spend their time. I managed budget allocation and forecasting for a plan projected to earn more than 7 billion impressions. Working within a 30-member team taught me how big ideas become real campaigns, and our work earned 3rd place at the district competition.
Mar 2024 - aug 2025
Public Relations Student Society of America
I led branding and content for Liberty's PRSSA chapter, creating cross-platform content and maintaining a brand guide that kept our voice and visuals consistent. Working with the Director of Marketing, I planned content through a shared calendar of graphics and event photos, and I designed 20 flyers and graphics for email campaigns and event promotion.
2023 - 2024