Theory
Zag
Marty Neumeier
2006
Sociology
Trust Me, I’m Lying
Ryan Holiday
2012
Psychology
To Sell Is Human
Daniel H. Pink
2012
Theory
This Is Marketing
Seth Godin
2018
Sociology
The Tipping Point
Malcolm Gladwell
2000
Theory
The New Rules of Marketing and PR
David Meerman Scott
2007
Visual Arts
The Design of Everyday Things
Don Norman
1988
Theory
The Copywriter’s Handbook
Robert W. Bly
1985
Psychology
The Choice Factory
Richard Shotton
2018
Visual Arts
The Brand Gap
Marty Neumeier
2005
Theory
The 22 Immutable Laws of Marketing
Al Ries & Jack Trout
1993
Theory
Strategic Writing
Charles Marsh, David W. Guth & Bonnie Poovey Short
2008
Theory
Purple Cow
Seth Godin
2003
Theory
Public Relations Strategies and Tactics
Dennis L. Wilcox, Glen T. Cameron & Bryan H. Reber
1989
Psychology
Pre-Suasion
Robert B. Cialdini
2016
Theory
Positioning
Al Ries & Jack Trout
1981
Theory
Ogilvy on Advertising
David Ogilvy
1983
Theory
Marketing Made Simple
Donald Miller
2020
Psychology
Made to Stick
Chip Heath & Dan Heath
2007
Visual Arts
Living with Complexity
Don Norman
2010
Psychology
Influence
Robert B. Cialdini
1984
Visual Arts
Hey, Whipple, Squeeze This
Luke Sullivan
1998
Theory
Everybody Writes
Ann Handley
2014
Psychology
Emotional Design
Don Norman
2004
Visual Arts
Designing Brand Identity
Alina Wheeler
2009
Psychology
Decoded
Phil Barden
2013
Psychology
Contagious
Jonah Berger
2013
Theory
Building a StoryBrand
Donald Miller
2017